KADEN & KAI adds anklets and opens wholesale program

KADEN & KAI has expanded its Performance Jewelry line with a new anklet category and is now taking wholesale applications from boutiques, fitness clubs, resort shops and sports retailers. The move gives the Massachusetts brand a broader retail lane as it pushes its lightweight, waterproof jewelry into active and lifestyle settings nationwide.

Why it matters: - KADEN & KAI is widening its Performance Jewelry pitch beyond direct-to-consumer appeal and into wholesale channels. - The anklet launch gives retailers a new jewelry category built for active, travel and resort use. - The expansion positions the brand to compete in lifestyle retail spaces where conventional jewelry may be less practical.

What happened: - KADEN & KAI launched a new anklet collection within its Performance Jewelry line. - The Massachusetts-based brand is now accepting wholesale applications from boutiques, fitness clubs, resort and beach shops, and tennis and pickleball retailers nationwide. - The company will present the collection to wholesale buyers at New England Made in Boxborough, Massachusetts, on September 15–16, 2026.

The details: - The anklets are made from Verdasil®, a soft, flexible material designed to be waterproof, sweatproof and made for movement. - The anklets are resistant to water, sweat, chlorine and saltwater. - Retail prices range from $32 to $52. - The collection includes Isla, Sweet Ivy, Momentum, Chain Reaction, Diver Down and Dot+Dash. - Additional designs are planned. - KADEN & KAI jewelry is designed and made in the United States. - The broader collection also includes earrings, bracelets, necklaces, chokers and anklets. - Retailers can apply through the company's wholesale program at more information. - The brand also shared social channels in the release, including Instagram, Facebook and Pinterest.

Between the lines: - KADEN & KAI is framing jewelry as a performance product, not just a fashion accessory. - The wholesale focus suggests the brand sees more demand in places where shoppers want lightweight, durable accessories. - Lisa Cassidy said she wanted pieces that make people feel confident and put together without irritation or discomfort. - Cassidy also said anklets fit that idea because they work with sneakers or sandals and feel virtually weightless. - Cassidy said Performance Jewelry makes sense wherever people are active, traveling, playing, relaxing and expressing personal style.

What's next: - KADEN & KAI plans to expand the anklet line with additional designs. - The company will use the New England Made show to reach buyers as it grows in New England and beyond. - Wholesale applications remain open for retailers interested in carrying Verdari Performance Jewelry.

The bottom line: - KADEN & KAI is betting that lightweight, water-resistant jewelry can win shelf space in both jewelry stores and lifestyle retail.