MarketsandMarkets AI-Powered Contact Enrichment Sets a New Standard for Context-Rich B2B Engagement
Revolutionary Platform Transforms Sales Intelligence with Strategic AI Integration for GTM Excellence
Delray Beach, FL, Aug. 13, 2025 (GLOBE NEWSWIRE) -- MarketsandMarkets™ has unveiled its groundbreaking AI-Powered Contact Enrichment solution, redefining how enterprise sales teams leverage artificial intelligence for strategic go-to-market execution. This innovative platform positions AI not merely as a productivity tool, but as a strategic weapon for opportunity detection, competitive timing, and precision-targeted B2B engagement.
The new Contact Enrichment platform addresses critical gaps in traditional sales intelligence by delivering context-rich insights that enable VP Sales, Chief Strategy Officers, and CROs to make data-driven decisions with unprecedented accuracy. Unlike conventional enrichment tools that provide basic contact information, MarketsandMarkets' solution integrates advanced AI algorithms to deliver strategic market intelligence alongside comprehensive contact data, fundamentally transforming how revenue teams approach prospect engagement.
Key features include:
- Real-time competitive intelligence integration with contact profiles
- Predictive opportunity scoring based on market timing and company trajectory
- Strategic account mapping with decision-maker identification
- Advanced lead qualification through AI-driven intent analysis
- Seamless integration with existing sales technology stacks
"Sales leaders today need more than contact details—they need a strategic context that drives competitive advantage," said the Product Lead at MarketsandMarkets™. "Our AI-powered approach transforms how revenue teams identify, prioritize, and engage prospects by combining contact enrichment with market intelligence and competitive insights, creating a unified platform for strategic sales execution."
The platform's strategic advantage lies in its ability to surface buying signals and market opportunities that traditional tools miss. By analyzing market dynamics alongside contact data, sales teams can compare top enrichment solutions and operationalize enrichment for pipeline wins.
For organizations building their lead enrichment tech stack, the platform offers comprehensive guidance on choosing the right account intelligence tools for maximum ROI.
Explore the AI Sales Hub at: https://www.marketsandmarkets.com/AI-sales/salesplay.asp
About MarketsandMarkets™ MarketsandMarkets™ has been recognized as one of America's Best Management Consulting Firms by Forbes, as per their recent report. MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. With the widest lens on emerging technologies, we are proficient in co-creating supernormal growth for clients across the globe. Today, 80% of Fortune 2000 companies rely on MarketsandMarkets, and 90 of the top 100 companies in each sector trust us to accelerate their revenue growth. With a global clientele of over 13,000 organizations, we help businesses thrive in a disruptive ecosystem. The B2B economy is witnessing the emergence of $25 trillion in new revenue streams that are replacing existing ones within this decade. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing. Built on the 'GIVE Growth' principle, we collaborate with several Forbes Global 2000 B2B companies to keep them future-ready. Our insights and strategies are powered by industry experts, cutting-edge AI, and our Market Intelligence Cloud, KnowledgeStore™, which integrates research and provides ecosystem-wide visibility into revenue shifts. To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook. Contact: Mr. Rohan Salgarkar MarketsandMarkets™ INC. 1615 South Congress Ave. Suite 103, Delray Beach, FL 33445, USA: +1-888-600-6441 Email: sales@marketsandmarkets.com Visit Our Website: www.marketsandmarkets.com
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